Worcestershire's Young Poet Laureate is an annual competition that celebrates the talented voices of young local poets by inviting them to submit their written poetry for the opportunity to perform at the Young Poet Laureate final.
I was tasked with rebranding the campaign, as the existing design was seen as too bland and was struggling to attract new talent - particularly young boys. To address this, I developed bold, vibrant branding aimed at capturing the attention of a broader and more diverse audience of young people across the county. As a result, in 2025, the competition received more poetry submissions than ever before!
This project was a joy to work on and the competition final was truly inspiring.
